Preliminary Evaluation

VIDEO EVALUATION OF PRELIMINARY COURSEWORK

In your group film the discussion of the following points:

PLANNING

How well you managed to plan your storyboards, scripts and how you managed actors, location and props;

Did you encounter any problems at various stages with theses? Did you make any changes to your original plans? Why? How did you overcome any difficulties?

FILMING

What was successful in your filming?

Did you use a variety of shots? What were you trying to achieve with certain shots and why do you think your choice of shot mattered?

How well do you feel you are framing shots, positioning subject, using camera techniques?

Continuity successes and difficulties?

Did you observe the 180 degree rule?

How did you manage lighting, sound, mise en scene?

EDITING
How did you manage continuity using editing software?

Did you encounter any problems in the editing stages of your production?

What new processes/techniques/effects have you learned using new software and how has the use of software enhanced your production?

What successes and difficulties have you experienced during editing?

WHAT ARE THE KEY LESSONS YOU HAVE LEARNED THAT WILL ENSURE SUCCESS IN YOUR MAIN PIECE?

UPLOAD BOTH YOUR PRELIMINARY AND PRELIMINARY EVALUATION TO YOUTUBE AND EMBED ON YOUR BLOG.

Also upload any planning materials such as scripts, storyboards, photos etc.

Once this is done, try to make a log of the new techniques you have learned. This will be vital for A2! It also helps to screenshot the new things you are doing as you go along!

Marketing

"In the Music Industry, the power of marketing online is the most useful asset in the promotion of music products." To what extent do you agree with the statement? 50 marks.

http://www.participations.org/Volume%209/Issue%201/Vellar%20templated.pdf

http://www.musicthinktank.com/blog/6-case-studies-on-successful-online-music-marketing.html

http://www.thecreativeindustries.co.uk/industries/music/music-case-studies/music-case-one-direction

http://themusicindustrycookbook.com/case-studies/case-study-first-word-records-gives-music-away-for-free-on-bandcamp-to-increase-newsletter-subscribers/#more-691

https://econsultancy.com/blog/64051-digital-marketing-and-the-music-industry-six-key-trends-for-2014/

https://themusicbusiness.wordpress.com/2010/01/10/music-marketing-from-push-to-pull/

https://en.wikipedia.org/wiki/Push–pull_strategy

http://dottedmusic.com/2014/marketing/odd-future-hip-hop-marketing/

http://www.hypebot.com/hypebot/2012/04/debunking-the-myths-of-odd-futures-free-music-and-non-marketing.html

https://musicindustryblog.wordpress.com/tag/windowing/

http://www.hypebot.com/hypebot/2011/04/gamification-fan-clubs-reveal-the-music-industry-already-knows-how-to-think-like-game-designers.html

http://www.gamification.co/2013/01/09/bridging-the-gap-can-gamification-increase-fan-loyalty-in-the-music-industry/

https://blog.copromote.com/2016/04/29/beyonces-lemonade-marketing-genius/

http://www.musicthinktank.com/blog/7-music-marketing-truths-all-musicians-should-know.html

http://www.forbes.com/sites/bobbyowsinski/2014/09/18/analyzing-apples-u2-mistake/#bf101ed25b65

http://www.independent.co.uk/arts-entertainment/music/features/free-u2-album-how-the-most-generous-giveaway-in-music-history-turned-into-a-pr-disaster-9745028.html

https://www.wired.com/2014/09/apples-devious-u2-album-giveaway-even-worse-spam/

Think about the way certain bands have chosen to market new albums/singles/themselves- how their brands are developed across various media and the strategies they have employed to engage with, maintain and develop passionate fans/consumers of their products. It is also useful to see if major label record artists employ the same/differing methodology to independent artists. Is it easier for bands/labels to target consumers through web 2.0? If so, how? Have older methods of marketing (TV, Radio, Print) been eschewed in favour of online marketing, or do they still have their place?

Please read and make notes on the above, to be finished for Wednesday 24. Try to spend at least one hour per day working on this over the next 5 days.

Preliminary

Video
Preliminary exercise: Continuity task involving filming and editing a character opening a door, crossing a room and sitting down in a chair opposite another character, with whom she/he then exchanges a couple of lines of dialogue. This task should demonstrate match on action, shot/reverse shot and the 180-degree rule.


All video and audio material must be original, produced by the candidate(s), with the exception of music or audio effects from a copyright-free source. Both preliminary and main tasks may be done individually or as a group. Maximum four members to a group. 

As the above states, the preliminary is quite basic but you may construct a brief, achievable narrative around those guidelines-eg, a first date, job interview, or indeed something more imaginative. You could have one or more match on action. This piece should all be filmed and edited in school. NB if you are using a room, there is to be no messing around and seek permissions before filming.

You also must complete the following BEFORE any filming and post to blog:
STAGE ONE
1.Treatment A film treatment (or simply treatment) is a piece of prose, typically the step between scene cards (index cards) and the first draft of a screenplay for a motion picture, television program, or radio play.
2.Storyboard, in as good a detail as you can make, noting camera movement, angles etc
3.Script
4.Recce of actors, props, locations, scenes, weather etc
5. Shooting schedule- what is being filmed, where and when, who needs to be there, who's responsible for what. Note, you could shoot your ending first- you don't have to shoot chronologically. Shoot according to when best suits everyone.
6.Keep a photo record of your film being made that you'll post to your blog.

Mise en Scene

From the French which literally means to place on the stage.

It's all about production value!

Produce definitions/examples/analysis for the following: (a few obvious ones will be definition only)

Production Design

Location/Setting

Studio

Set design

Costume and make up

Properties (props)

Lighting (available, artificial, key, fill, back, set, practical) Make sure you get all 7 definitions.

Colour design

Sound analysis

Complete definitions/examples/analysis of the following. You may double up on some examples if needs be.

Diegetic sound
Non degetic sound
Synchronous sound
Asynchronous sound
Sound effects
Sound motif
Sound bridge
Dialogue
Voiceover
Mode of address/direct address
Sound mixing
Sound perspective
Sound tracks
Score
Incidental music
Themes and stings
Ambient sound

Editing and representation

As a technical code, editing is primarily related to narrative, and many students struggle to make connections between editing and representation. They see how camera-work such as close-ups and low angles conveys status and emotion to the audience. The use of costume, props and settings as functions of mise en scene are also pretty transparent to most students. But what does match-on-action have to do with character or representation? This list is designed to help you to start thinking about how editing can, if sometimes subtly, influence the audience’s reading of a character, and lead on to wider questions of representation. It is not an exhaustive list, and you should be wary of assuming these suggestions are either a) complete or b) foolproof - in the same way that black and white don’t always represent good and evil (just ask a penguin). The role of editing in representation is open to interpretation, and is greatly dependent on context, so use your intelligence :)

Tasks:

1. What is meant by transition of image and sound?
2. Explain in your own words, why editing is so important.
3. Find definition, examples and include brief analysis of the following types of cuts -

Shot/reverse shot

Eyeline match

Graphic match

Action match

Jump cut

crosscutting

Parallel editing

Cutaway

Insert
Dissolve
Cut
Fade-in, Fade-out
Wipe,
Superimposition
Long take, short take
Slow motion
Ellipsis & expansion of time
Post production
Visual effects

Composition and Framing

Find definitions and examples of the following, including analysis of why the technique is used.

Framing

Rule of thirds

Depth of field (deep and shallow focus)

Focus pulls

Help

angles and movements

Please find definitions, clips and analysis of the following: 

Angles: 
High angle 
Canted angle 
Low angle 

Movement: 
Pan 
Tilt 
Track 
Dolly (equipment)
Crane 
Steadicam 
Handheld 
Zoom 
Reverse Zoom

Shot types Research

Hi folks, your first bit of work will be to find definitions of the following shot types and put the definition into your own words. 

You will then find a clip of film (preferably from British  or American TV Drama and make sure your clips are suitable and don't contain graphic material) on Youtube and embed it on your blog below the definition. 

You will below this write briefly why you think the shot has been used/the effect it has on who is being filmed.

Extreme Long Shot 
Close Up, 
Medium Shot
Long shot
Mid shot
Wide shot
Two shot
Aerial shot
Point of view shot
Over the shoulder shot

Music Articles on Consumption

vinyl collection

vinyl 2

rise and fall of cds

tyranny of choice 1

tyranny of choice 2

internet users as victims

Welcome

Hi Everyone and welcome to media!


This evening's homework is to set up a blog, gmail and twitter account.


"The internet has entirely been a force for good in the transformation of audience's music consumption habits."