More music articles

music industry pdf

The above link should be useful (even though it's a couple of years old) for further info/arguments on music.

Music areas

Candidates should be prepared to understand and discuss the processes of production, distribution, marketing and exchange as they relate to contemporary media institutions, as well as, the nature of audience consumption and the relationship between audiences and institutions. In addition candidates should be familiar with:

 • the issues raised by media ownership in contemporary media practice; 

• the importance of cross media convergence and synergy, in production, distribution and marketing; 

• the technologies that have been introduced in recent years at the levels of production, marketing and exchange; 

• the significance of proliferation in hardware and content for institutions and audiences; 

• the importance of technological convergence for institutions and audiences; 

• the issues raised in the targeting of national and local audiences (specifically, British) by international and global institutions; 

• the ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour. 

This unit should be approached through contemporary examples in the form of case studies based upon one of the specified media areas. Examples may include the following:

Music 

A study of a particular record label within the contemporary music industry that targets a British audience, including its patterns of production, distribution marketing and consumption by audiences. This should be accompanied by the study of strategies used by the record labels to counter the practice of file sharing and their impact on music production, marketing and consumption.

EASTER WORK MUSIC

If you could research and work on the following questions please:

1. What impact does media ownership have upon the range of products available to audiences in the the music industry?

2.“Cross-media convergence and synergy are vital processes in the successful marketing of media products to audiences.” To what extent do you agree with this statement in relation to the music industry?

EASTER WORK TV DRAMA

Hi Folks, some work to keep you entertained over next week and the Easter break. If you can please complete these on your blogs. At the bottom of this post is a helpful video with analysis.

Section A: Textual Analysis and Representation (Unseen moving image extract) 

• You will be allowed two minutes to read the question for Section A before the extract is screened. 
• The extract will be screened four times. 
• First screening: watch the extract; you must not make notes. 
• Second screening: watch the extract and make notes. 
• There will be a brief break for note-making. 
• Third and fourth screening: watch the extract and make notes. 
• There will be a brief break for note-making after the third and fourth screening
• 
  
  1 Discuss the ways in which the extract constructs the representation of ETHNICITY using the following: 

  • camera shots, angle, movement and composition 

  • editing
  • sound
  • mise-en-scène. 

1 Discuss the ways in which the extract constructs the representation of REGIONAL IDENTITY using the following: 

• camera shots, angle, movement and composition 

• editing
• sound
• mise-en-scène. 

https://vimeo.com/108236730/description

Section A: Textual Analysis and Representation (Unseen moving image extract)

• You will be allowed two minutes to read the question for Section A before the extract is screened.
  
• The extract will be screened four times.
  
• First screening: watch the extract; you must not make notes.
  
• Second screening: watch the extract and make notes.
  
• There will be a brief break for note-making.
  
• Third and fourth screening: watch the extract and make notes.
  
• There will be a brief break for note-making after the third and fourth screening
• 
  
  
  1 Discuss the ways in which the extract constructs the representation of AGE using the following:
  

  • camera shots, angle, movement and composition • editing
  • sound
  • mise-en-scène. 
  

Hi Folks, below is a checklist of steps that each individual and group needs to go through before the commencement into the making of your actual film. You get marked for all of these stages and the more detailed analysis and reflection you can provide, the higher your marks are going to be.

1. THE PITCH- we need you to pitch your idea to me and the class, so you are going to have to summarise your idea as briefly as possible.

2. THE TREATMENT- this is a more detailed version of the idea in essay form and acts as a bridge between your pitch and your screenplay. (these will be distributed to the class for feedback)

3. THE STORYBOARDS- these should be carefully drawn with detail. Look at some really famous ones here http://screencrush.com/movie-storyboards/

4. THE ANIMATIC- take photos of the individual storyboards and turn these into a short video in Final Cut to be published to Youtube.

5. THE SCREENPLAY- have a look at the screenplay for the Social Network http://flash.sonypictures.com/video/movies/thesocialnetwork/awards/thesocialnetwork_screenplay.pdf and try to put into practice the codes and conventions used (these will be distributed to the class for feedback). You could sign up for a free trial of script formatting software such as CELTX https://www.celtx.com

Once you have these done, your group will present your pitch, treatment, animatic and screenplay to the class. It may also be an idea to have prepared a questionnaire for the class to give you any suggestions or constructive feedback.

These will begin on Monday 27 February and constitute part of your marks. They will be filmed and embedded on your blogs.

via GIPHY

Main Task

It's very useful to have a look at http://ocrmediastudies.weebly.com/coursework-with-levels.html to get a sense of expectations and mark bands before you begin.

The brief:

Video 
Preliminary exercise: Continuity task involving filming and editing a character opening a door, crossing a room and sitting down in a chair opposite another character, with whom she/he then exchanges a couple of lines of dialogue. This task should demonstrate match on action, shot/reverse shot and the 180-degree rule. 
Main task: the titles and opening of a new fiction film, to last a maximum of two minutes. 
All video and audio material must be original, produced by the candidate(s), with the exception of music or audio effects from a copyright-free source. Both preliminary and main tasks may be done individually or as a group. Maximum four members to a group. 

Full Specifciation: http://www.ocr.org.uk/images/81037-specification.pdf

There are 20 marks available for research and planning your project. The tasks detailed below will help you maximise your marks for this area:

1.You will give a detailed analysis of the codes and conventions of the chosen genre you have picked (this MUST NOT be a copy and paste exercise).
2. I would suggest that you would then choose a minimum of FIVE films to analyse in terms of titles, music, shot types, mise en scene, character etc and whether this film follows or challenges the codes and conventions for this genre.
3. Look at the target audience for the film and how each film attracted their target audience.
3. What type of company distributes your chosen films?
4. How have social groups been represented in these films and how does this relate to the target audience?
5. What are audience expectations for these films?
6. Try and present your findings in an interesting digital format (video-log, Glogster, Prezi, Wordle, Soundcloud, Slideshare, Blogger, Charts, Graphs, Questionnaires etc).