Friday 28 April 2017

More music articles

music industry pdf

The above link should be useful (even though it's a couple of years old) for further info/arguments on music.

Tuesday 25 April 2017

Music areas

Candidates should be prepared to understand and discuss the processes of production, distribution, marketing and exchange as they relate to contemporary media institutions, as well as, the nature of audience consumption and the relationship between audiences and institutions. In addition candidates should be familiar with:
 • the issues raised by media ownership in contemporary media practice; 
• the importance of cross media convergence and synergy, in production, distribution and marketing; 
• the technologies that have been introduced in recent years at the levels of production, marketing and exchange; 
• the significance of proliferation in hardware and content for institutions and audiences; 
• the importance of technological convergence for institutions and audiences; 
• the issues raised in the targeting of national and local audiences (specifically, British) by international and global institutions; 
• the ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour. 

This unit should be approached through contemporary examples in the form of case studies based upon one of the specified media areas. Examples may include the following:

Music 
A study of a particular record label within the contemporary music industry that targets a British audience, including its patterns of production, distribution marketing and consumption by audiences. This should be accompanied by the study of strategies used by the record labels to counter the practice of file sharing and their impact on music production, marketing and consumption.

Friday 7 April 2017

EASTER WORK MUSIC

If you could research and work on the following questions please:

1. What impact does media ownership have upon the range of products available to audiences in the the music industry?

2.“Cross-media convergence and synergy are vital processes in the successful marketing of media products to audiences.” To what extent do you agree with this statement in relation to the music industry?

EASTER WORK TV DRAMA

Hi Folks, some work to keep you entertained over next week and the Easter break. If you can please complete these on your blogs. At the bottom of this post is a helpful video with analysis.

Section A: Textual Analysis and Representation (Unseen moving image extract) 
  • You will be allowed two minutes to read the question for Section A before the extract is screened. 
  • The extract will be screened four times. 
  • First screening: watch the extract; you must not make notes. 
  • Second screening: watch the extract and make notes. 
  • There will be a brief break for note-making. 
  • Third and fourth screening: watch the extract and make notes. 
  • There will be a brief break for note-making after the third and fourth screening

  • Discuss the ways in which the extract constructs the representation of ETHNICITY using the following: 
    • camera shots, angle, movement and composition 
    • editing
    • sound
    • mise-en-scène. 




Discuss the ways in which the extract constructs the representation of REGIONAL IDENTITY using the following: 
• camera shots, angle, movement and composition 
• editing
• sound
• mise-en-scène.